{"id":7078,"date":"2026-07-15T15:32:52","date_gmt":"2026-07-15T14:32:52","guid":{"rendered":"https:\/\/crownstar.com\/crownstar\/?page_id=7078"},"modified":"2026-07-15T15:32:55","modified_gmt":"2026-07-15T14:32:55","slug":"article-16-intertops-greatest-marketing-campaign-moolette","status":"publish","type":"page","link":"https:\/\/crownstar.com\/crownstar\/article-16-intertops-greatest-marketing-campaign-moolette\/","title":{"rendered":"Article 16 \u2013 Intertops\u2019 Greatest Marketing Campaign \u2013 Moolette!"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-04981b5\" data-block-id=\"04981b5\"><style>.stk-04981b5 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-04981b5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-06df779\" data-v=\"4\" data-block-id=\"06df779\"><style>@media screen and (min-width:690px){.stk-06df779 {flex:var(--stk-flex-grow, 1) 1 calc(97.79999999999998% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-06df779-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-06df779-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bfe3e0f\" data-block-id=\"bfe3e0f\"><style>.stk-bfe3e0f {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bfe3e0f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5c17654\" data-v=\"4\" data-block-id=\"5c17654\"><style>@media screen and (min-width:690px){.stk-5c17654 {flex:var(--stk-flex-grow, 1) 1 calc(80.1% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5c17654-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5c17654-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5564aca\" data-block-id=\"5564aca\"><style>.stk-5564aca {margin-bottom:0px !important;}.stk-5564aca-column{--stk-columns-spacing:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5564aca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9efe4f2\" data-v=\"4\" data-block-id=\"9efe4f2\"><style>.stk-9efe4f2-container{margin-top:18px !important;margin-right:18px !important;margin-bottom:18px !important;margin-left:18px !important;}@media screen and (min-width:690px){.stk-9efe4f2 {flex:var(--stk-flex-grow, 1) 1 calc(45.8% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9efe4f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9efe4f2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-8dbb2ab\" data-block-id=\"8dbb2ab\"><style>.stk-8dbb2ab {margin-bottom:0px !important;}.stk-8dbb2ab .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3\"><img fetchpriority=\"high\" decoding=\"async\" class=\"stk-img wp-image-7079\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4.png\" width=\"1282\" height=\"1227\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4.png 1282w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4-300x287.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4-1024x980.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4-768x735.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4-600x574.png 600w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-556b446\" data-v=\"4\" data-block-id=\"556b446\"><style>@media screen and (min-width:690px){.stk-556b446 {flex:var(--stk-flex-grow, 1) 1 calc(54.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-556b446-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-556b446-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e95120\" id=\"gyneth-mc-allister-mba\" data-block-id=\"1e95120\"><h5 class=\"stk-block-heading__text\">Article 16<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6eaecd3\" id=\"how-i-ecame-a-gambling-software-addict\" data-block-id=\"6eaecd3\"><h2 class=\"stk-block-heading__text\">Intertops&#8217; Greatest Marketing Campaign &#8211; Moolette!<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d4e0ffe\" id=\"gyneth-mc-allister-mba\" data-block-id=\"d4e0ffe\"><style>.stk-d4e0ffe {margin-bottom:1px !important;}<\/style><h5 class=\"stk-block-heading__text\">by Ian Sherrington<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d08def8\" id=\"july-2026\" data-block-id=\"d08def8\"><h5 class=\"stk-block-heading__text\">July 2026<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"gyneth-mc-allister-mba\"><strong>Series &#8211; The Online Gambling Industry <\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-98029ce\" id=\"gyneth-mc-allister-mba\" data-block-id=\"98029ce\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-197caa4\" data-block-id=\"197caa4\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-197caa4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b915eda\" data-v=\"4\" data-block-id=\"b915eda\"><style>@media screen and (min-width:690px){.stk-b915eda {flex:var(--stk-flex-grow, 1) 1 calc(37.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b915eda-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b915eda-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-50a2bd8\" data-block-id=\"50a2bd8\"><style>.stk-50a2bd8 {margin-bottom:0px !important;}.stk-50a2bd8 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img decoding=\"async\" class=\"stk-img wp-image-7080\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6.png\" width=\"1254\" height=\"1254\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6.png 1254w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-300x300.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-1024x1024.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-150x150.png 150w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-768x768.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-500x500.png 500w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-600x600.png 600w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_6-100x100.png 100w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Moolette.com was a heap of gold<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0420ae3\" data-v=\"4\" data-block-id=\"0420ae3\"><style>@media screen and (min-width:690px){.stk-0420ae3 {flex:var(--stk-flex-grow, 1) 1 calc(62.6% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0420ae3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0420ae3-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d8df81b\" data-block-id=\"d8df81b\"><style>.stk-d8df81b {margin-bottom:2px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d8df81b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43cd339\" data-v=\"4\" data-block-id=\"43cd339\"><style>.stk-43cd339-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-43cd339 {margin-right:11px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43cd339-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-43cd339-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-85b450b\" id=\"or-how-cow-dung-turned-into-pure-marketing-gold\" data-block-id=\"85b450b\"><h4 class=\"stk-block-heading__text\">Or&#8230; How Cow Dung Turned Into Pure Marketing Gold!<\/h4><\/div>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">In an earlier article I wrote about an Intertops marketing campaign that focussed on betting on the outcome of a new (at that time) TV series called Survivor. I went on to draw some tenuous parallels between Survivor and modern day social betting systems which then led on to my last article about the future of sports betting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m now returning to the subject of marketing campaigns. And this one is especially odd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please read on and enjoy my recollections about how an old farmer\u2019s fund raising tradition was brought to the Internet by the creative marketing team at Intertops!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3461924 stk-block-background desktop-only\" data-v=\"4\" data-block-id=\"3461924\"><style>.stk-3461924 {background-color:#edf7ff !important;}.stk-3461924:before{background-color:#edf7ff !important;}@media screen and (min-width:690px){.stk-3461924 {flex:var(--stk-flex-grow, 1) 1 calc(19.9% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3461924-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-3461924-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c0bb858\" id=\"latest-articles\" data-block-id=\"c0bb858\"><h5 class=\"stk-block-heading__text\">Latest Articles<\/h5><\/div>\n\n\n<div class=\"root-eb-post-grid-l5nkj wp-block-essential-blocks-post-grid\">\n    <div class=\"eb-parent-wrapper eb-parent-eb-post-grid-l5nkj \">\n        <div class=\"eb-post-grid-l5nkj style-1  eb-post-grid-wrapper\"\n            data-id=\"eb-post-grid-l5nkj\"\n            data-querydata=\"{&quot;source&quot;:&quot;post&quot;,&quot;sourceIndex&quot;:0,&quot;rest_base&quot;:&quot;posts&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;author&quot;:&quot;&quot;,&quot;taxonomies&quot;:[],&quot;per_page&quot;:&quot;5&quot;,&quot;offset&quot;:&quot;0&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;include&quot;:&quot;&quot;,&quot;exclude&quot;:&quot;&quot;,&quot;exclude_current&quot;:false,&quot;ignore_sticky_posts&quot;:false,&quot;exclude_password_protected&quot;:false}\"\n            data-attributes=\"{&quot;thumbnailSize&quot;:&quot;&quot;,&quot;loadMoreOptions&quot;:{&quot;enableMorePosts&quot;:false,&quot;loadMoreType&quot;:&quot;1&quot;,&quot;loadMoreButtonTxt&quot;:&quot;Load More&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;prevTxt&quot;:&quot;&lt;&quot;,&quot;nextTxt&quot;:&quot;&gt;&quot;,&quot;totalPosts&quot;:30},&quot;showSearch&quot;:false,&quot;showTaxonomyFilter&quot;:false,&quot;enableAjaxSearch&quot;:false,&quot;addIcon&quot;:false,&quot;iconPosition&quot;:&quot;left&quot;,&quot;icon&quot;:&quot;fas fa-chevron-right&quot;,&quot;preset&quot;:&quot;style-1&quot;,&quot;defaultFilter&quot;:&quot;all&quot;,&quot;version&quot;:&quot;v2&quot;,&quot;showBlockContent&quot;:true,&quot;showFallbackImg&quot;:false,&quot;fallbackImgUrl&quot;:&quot;&quot;,&quot;showThumbnail&quot;:true,&quot;showTitle&quot;:true,&quot;titleLength&quot;:&quot;&quot;,&quot;titleTag&quot;:&quot;h3&quot;,&quot;showContent&quot;:false,&quot;contentLength&quot;:20,&quot;expansionIndicator&quot;:&quot;...&quot;,&quot;showReadMore&quot;:false,&quot;readmoreText&quot;:&quot;Read More&quot;,&quot;showMeta&quot;:false,&quot;headerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;categories\\&quot;,\\&quot;label\\&quot;:\\&quot;Categories\\&quot;}]&quot;,&quot;footerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;avatar\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Avatar\\&quot;},{\\&quot;value\\&quot;:\\&quot;author\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Name\\&quot;},{\\&quot;value\\&quot;:\\&quot;date\\&quot;,\\&quot;label\\&quot;:\\&quot;Published Date\\&quot;}]&quot;,&quot;authorPrefix&quot;:&quot;by&quot;,&quot;datePrefix&quot;:&quot;on&quot;,&quot;showFeaturedPost&quot;:false,&quot;featuredPostId&quot;:&quot;&quot;,&quot;showFeaturedPostTitle&quot;:true,&quot;showFeaturedPostContent&quot;:false,&quot;showFeaturedPostMeta&quot;:true,&quot;showFeaturedHeaderMeta&quot;:true,&quot;showFeaturedFooterMeta&quot;:true,&quot;featuredMetaItems&quot;:&quot;{}&quot;,&quot;featuredExcerptLength&quot;:10}\">\n\n            \n\n            <div class=\"eb-post-grid-posts-wrapper\"><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7091\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/intertops-greatest-marketing-campaign-moolette\/\">Intertops\u2019 Greatest Marketing Campaign \u2013 Moolette!<\/a>\n                    <img decoding=\"async\" width=\"1282\" height=\"1227\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/intertops-greatest-marketing-campaign-moolette\/\" title=\"intertopsgreatestmarketingcampaignmoolette\">Intertops\u2019 Greatest Marketing Campaign \u2013 Moolette!<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7060\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/podcast-yellow-media-and-chain-wtf\/\">Podcast &#8211; Yellow Media and Chain.wtf<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"662\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n        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class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-future-of-sports-betting\/\" title=\"thefutureofsportsbetting\">The Future of Sports Betting<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"6965\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/the-three-eras-of-gambling\/\">The Three Eras of Gambling<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/04\/article_14_1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-three-eras-of-gambling\/\" title=\"thethreeerasofgambling\">The Three Eras of Gambling<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"6894\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/the-industry-creates-itself\/\">The Industry Creates Itself<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/02\/article_13_1.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-industry-creates-itself\/\" title=\"theindustrycreatesitself\">The Industry Creates Itself<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><\/div>        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-61e35b5\" data-block-id=\"61e35b5\"><style>.stk-61e35b5 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-61e35b5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-af2b101\" data-v=\"4\" data-block-id=\"af2b101\"><style>@media screen and (min-width:690px){.stk-af2b101 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-af2b101-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-af2b101-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ee0948d\" data-block-id=\"ee0948d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ee0948d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4328e94\" data-v=\"4\" data-block-id=\"4328e94\"><style>.stk-4328e94 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4328e94-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4328e94-inner-blocks\">\n<div style=\"max-width:300px; width:100%;\">\n  <table style=\"border-collapse: collapse; border-spacing: 0; border-style: hidden; border-width: 0px; width:100%; height:auto;\">\n    <tr>\n      <td style=\"padding:0; margin:0; border-width: 0px;\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2025\/08\/left.gif\" style=\"display:block; width:100%; height:auto;\"><\/td>\n      <td style=\"padding:0; margin:0; border-width: 0px;\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2025\/08\/middle.gif\" style=\"display:block; border-width: 0px; width:100%; height:auto;\"><\/td>\n      <td style=\"padding:0; margin:0; border-width: 0px;\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2025\/08\/right.gif\" style=\"display:block; border-width: 0px;  width:100%; height:auto;\"><\/td>\n    <\/tr>\n  <\/table>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d3b0b1b\" data-v=\"4\" data-block-id=\"d3b0b1b\"><style>@media screen and (min-width:690px){.stk-d3b0b1b {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d3b0b1b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d3b0b1b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-72a67ea\" id=\"intertops-ranches-out\" data-block-id=\"72a67ea\"><h4 class=\"stk-block-heading__text\">Intertops Ranches Out<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The early 2000\u2019s were a goldmine of opportunities for Intertops. Being the first online sportsbook and casino they had justifiably gained a reputation for trustworthiness and solidity which was not an easy thing to do in those heady days of dot com boom and bust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intertops capitalised on their reputation and had successfully penetrated the American market. \u2013 and with the help of tier one PR agencies such as Edelman PR, had become a household name in the US.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, time for a bit of fun then? Yes, Groundhog Day and Survivor were successful PR campaigns in their own right, but what was needed was something a little different to catch the rapidly jading eyes of the general public. It was time!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, what could Intertops possibly do to keep up the marketing momentum and generate some publicity at the same time?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer came in the form of a cow field. Why not bet on where a cow decide to relieve his or herself? I kid you not. So, here follows the story of Moolette.com in all it\u2019s glory. I can honestly say, been there and dung that.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a469156\" data-block-id=\"a469156\"><style>.stk-a469156 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a469156-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1ea8142\" data-v=\"4\" data-block-id=\"1ea8142\"><style>@media screen and (min-width:690px){.stk-1ea8142 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1ea8142-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1ea8142-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cec01c3\" data-block-id=\"cec01c3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cec01c3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e75754c\" data-v=\"4\" data-block-id=\"e75754c\"><style>.stk-e75754c {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e75754c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e75754c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-b13ff36\" data-block-id=\"b13ff36\"><style>.stk-b13ff36 {margin-bottom:0px !important;}.stk-b13ff36 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7081\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7.png\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-300x300.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-150x150.png 150w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-768x768.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-500x500.png 500w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-600x600.png 600w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_7-100x100.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I&#8217;ve got better things to do &#8211; really<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4e2c530\" data-v=\"4\" data-block-id=\"4e2c530\"><style>@media screen and (min-width:690px){.stk-4e2c530 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4e2c530-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4e2c530-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-eb10945\" id=\"backend\" data-block-id=\"eb10945\"><style>.stk-eb10945 {margin-bottom:0px !important;}<\/style><h4 class=\"stk-block-heading__text\">Backend<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s be clear. The idea of betting on a cow\u2019s byproduct was not new. Since the late 1800\u2019s or early 1900\u2019s it seems to have first occurred to some obviously bored farmers in North America. The earliest forms of Moolette appeared in agricultural communities of the United States and Canada and were seen as an entertaining way for communities to raise some extra funds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It made sense. Farmers there were not short of the two required items, cows and pasture. And the basic idea was pretty simple; divide a pasture up into equal plots, sell each plot, release a cow and let nature decide the outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The game was known by different names depending on the region. Here\u2019 is a list in&nbsp; no particular order: Cow Patty Bingo, Cow Pie Bingo, Cow Plop Lottery, Cow Drop and Cow Pat Lotto. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may all seem to be a bit ridiculous to the untrained eye. But it makes sense! Farmers spend all day observing livestock and know perfectly well that nobody can predict when a particular cow will relieve itself. But for sure it will happen and usually in a relatively short period of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it. No equipment to build unlike a casino, no training of animals unlike horse racing and nature provides the perfect random number generator.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-66776d1\" data-block-id=\"66776d1\"><style>.stk-66776d1 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-66776d1-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-201e01c\" data-v=\"4\" data-block-id=\"201e01c\"><style>@media screen and (min-width:690px){.stk-201e01c {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-201e01c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-201e01c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f51045\" data-block-id=\"0f51045\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f51045-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-402cd03\" data-v=\"4\" data-block-id=\"402cd03\"><style>.stk-402cd03 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-402cd03-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-402cd03-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-a6423a2\" data-block-id=\"a6423a2\"><style>.stk-a6423a2 {margin-bottom:0px !important;}.stk-a6423a2 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7082\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9.png\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-300x300.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-150x150.png 150w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-768x768.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-500x500.png 500w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-600x600.png 600w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_9-100x100.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Get on with it!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0ed6c46\" data-v=\"4\" data-block-id=\"0ed6c46\"><style>@media screen and (min-width:690px){.stk-0ed6c46 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0ed6c46-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0ed6c46-inner-blocks\">\n<p class=\"wp-block-paragraph\">So, obviously the game was quite popular and became a staple of country fairs in the 1940\u2019s and 50\u2019s. A country fair might paint a 10 x 10 grid on a field and sell each square for a dollar or two. Sometimes, to speed things up, more than one cow could be used. Crowds would picnic, drink beer and wait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes it took 5 minutes for a resolution and other times the expectant crowd could be in for a two hour tense wait. The waiting was part of the entertainment as everyone was watching the same event with an ever increasing sense of anticipation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proceeds of these events were to the benefit of local churches, schools and other deserving causes. Everyone was a winner no matter the outcome.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f988198\" data-block-id=\"f988198\"><style>.stk-f988198 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f988198-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3eeefb3\" data-v=\"4\" data-block-id=\"3eeefb3\"><style>@media screen and (min-width:690px){.stk-3eeefb3 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3eeefb3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3eeefb3-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-aaca917\" data-block-id=\"aaca917\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-aaca917-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0027f1\" data-v=\"4\" data-block-id=\"f0027f1\"><style>.stk-f0027f1 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0027f1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0027f1-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-f2970b0\" data-block-id=\"f2970b0\"><style>.stk-f2970b0 {margin-bottom:0px !important;}.stk-f2970b0 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7083\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10.png\" width=\"1537\" height=\"1023\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10.png 1537w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10-300x200.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10-1024x682.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10-768x511.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_10-600x399.png 600w\" sizes=\"(max-width: 1537px) 100vw, 1537px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">A field and a cow<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c9a0066\" data-v=\"4\" data-block-id=\"c9a0066\"><style>@media screen and (min-width:690px){.stk-c9a0066 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c9a0066-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c9a0066-inner-blocks\">\n<h4 class=\"wp-block-heading\">Steering in the Right Direction<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The genius thing that Intertops did was to combine the traditional cow dump game with roulette and call it Moolette. They secured the domain name Moolette.com and set out to bring this traditional form of entertainment to the masses via the internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having a fair amount of experience with Internet technology by this time, they knew about webcams and web interfaces. Live streaming an event and handling bets via a Flash interface was well within their scope.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, there was a couple of missing items, i.e. a cow or two and a field. Luckily they had access to both. Back at the Intertops Austrian headquarters, one of the staff members had farming parents that were, amazingly, willing to take part in the plan.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-30e93d6\" data-block-id=\"30e93d6\"><style>.stk-30e93d6 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-30e93d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e51bdcd\" data-v=\"4\" data-block-id=\"e51bdcd\"><style>@media screen and (min-width:690px){.stk-e51bdcd {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e51bdcd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e51bdcd-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3358707\" data-block-id=\"3358707\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3358707-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1ea03d1\" data-v=\"4\" data-block-id=\"1ea03d1\"><style>.stk-1ea03d1 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1ea03d1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1ea03d1-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-c4db626\" data-block-id=\"c4db626\"><style>.stk-c4db626 {margin-bottom:0px !important;}.stk-c4db626 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7088\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15.png\" width=\"1507\" height=\"1044\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15.png 1507w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15-300x208.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15-1024x709.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15-768x532.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_15-600x416.png 600w\" sizes=\"(max-width: 1507px) 100vw, 1507px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Some people get the best jobs<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3c8c340\" data-v=\"4\" data-block-id=\"3c8c340\"><style>@media screen and (min-width:690px){.stk-3c8c340 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3c8c340-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3c8c340-inner-blocks\">\n<p class=\"wp-block-paragraph\">The Intertops team set out to transform the farmers field into a giant roulette table. They did this with some help from a company that painted adverts on cricket fields so the roulette numbers would be easy to see by webcam and most importantly would be resistant to faecal contamination. It seems that the company had experience in this for some reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyways, there is always the chance that the game could be biased in some way. Could a cow collude or have inside knowledge somehow? Well, I think not, but a cow could be attracted to a certain area of the field by lusher grass or deterred by muddy patches. If this was the case, the cow could be influenced to increase the chance of a dump on a favourable number.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-05258dc\" data-block-id=\"05258dc\"><style>.stk-05258dc {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-05258dc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a08f124\" data-v=\"4\" data-block-id=\"a08f124\"><style>@media screen and (min-width:690px){.stk-a08f124 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a08f124-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a08f124-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-eda926b\" data-block-id=\"eda926b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eda926b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61bab68\" data-v=\"4\" data-block-id=\"61bab68\"><style>.stk-61bab68 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61bab68-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-61bab68-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-4204b79\" data-block-id=\"4204b79\"><style>.stk-4204b79 {margin-bottom:0px !important;}.stk-4204b79 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7089\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16.png\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-300x300.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-150x150.png 150w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-768x768.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-500x500.png 500w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-600x600.png 600w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_16-100x100.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Cowlusion had to be considered<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c8cb344\" data-v=\"4\" data-block-id=\"c8cb344\"><style>@media screen and (min-width:690px){.stk-c8cb344 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c8cb344-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c8cb344-inner-blocks\">\n<p class=\"wp-block-paragraph\">So, the choice and layout of the field was critical if Moolette was to be considered a fair game and for Intertops to maintain it\u2019s trustworthy reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there was the question of urine. What construes an outcome? Is just dung to be included? Or to speed things up would any form of excretion be considered? The team decided no to urine &#8211; bearing in mind the resolution of webcams in those days, it would be hard to prove that a cow had made a selection with a liquid rather that a good-sized heap of steaming dung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, with literally a level playing field in a secret remote location all nicely laid out, a high speed internet connection specially installed to provide a live stream, a website with a Flash interface to entice a player or two, and some happy cows, Moolette.com went live.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-177dc8b\" data-block-id=\"177dc8b\"><style>.stk-177dc8b {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-177dc8b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6bb5732\" data-v=\"4\" data-block-id=\"6bb5732\"><style>@media screen and (min-width:690px){.stk-6bb5732 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6bb5732-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6bb5732-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6d6c096\" data-block-id=\"6d6c096\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6d6c096-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aecb270\" data-v=\"4\" data-block-id=\"aecb270\"><style>.stk-aecb270 {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aecb270-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aecb270-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-0d11944\" data-block-id=\"0d11944\"><style>.stk-0d11944 {margin-bottom:0px !important;}.stk-0d11944 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7084\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_11.jpg\" width=\"374\" height=\"1499\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_11.jpg 374w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_11-75x300.jpg 75w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">An example of the publicity<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fad33e7\" data-v=\"4\" data-block-id=\"fad33e7\"><style>@media screen and (min-width:690px){.stk-fad33e7 {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fad33e7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fad33e7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2b0471d\" id=\"publicity-by-the-bucket-load\" data-block-id=\"2b0471d\"><style>.stk-2b0471d {margin-bottom:0px !important;}<\/style><h4 class=\"stk-block-heading__text\">Publicity by the Bucket Load<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Moolette.com went live at the end of 2001 and got lucky. During the Christmas period there is usually little for the newspapers to report on. When the Sun and News of the World UK tabloid newspapers heard of this Moolette plan, they decided that they should inform their loyal readers and fill up some pages during this dull period. They grabbed the cows by their horns and reported the plan in full. Fantastic publicity!<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-77bc052\" data-block-id=\"77bc052\"><style>.stk-77bc052 {border-style:solid !important;border-color:#1a7c84 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-77bc052-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a76b045\" data-v=\"4\" data-block-id=\"a76b045\"><style>@media screen and (min-width:690px){.stk-a76b045 {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a76b045-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a76b045-inner-blocks\">\n<p class=\"wp-block-paragraph\">Here&#8217;s the Moolette.com project explained in all it&#8217;s glory!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78bf467\" data-v=\"4\" data-block-id=\"78bf467\"><style>@media screen and (min-width:690px){.stk-78bf467 {flex:var(--stk-flex-grow, 1) 1 calc(75% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78bf467-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78bf467-inner-blocks\">\n<div class=\"wp-block-stackable-video-popup stk-block-video-popup stk-block stk-f314f12\" data-video=\"https:\/\/crownstar.com\/videos\/moolette_video.mp4\" data-block-id=\"f314f12\"><style>.stk-f314f12 {box-shadow:6px 6px 6px 3px #abb8c3 !important;}<\/style><div class=\"stk-block-video-popup__overlay stk-row stk-inner-blocks stk-block-content stk-hover-parent\" aria-label=\"Play Video\" tabindex=\"0\" role=\"button\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-0cbad68\" data-block-id=\"0cbad68\"><style>.stk-0cbad68 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-0cbad68 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#f00069 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-0cbad68\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-cbad-68-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-cbad-68-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"play\" class=\"svg-inline--fa fa-play fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d8bf6e5\" data-block-id=\"d8bf6e5\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7085\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_12.png\" width=\"740\" height=\"645\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_12.png 740w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_12-300x261.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_12-600x523.png 600w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/span><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5a37899\" data-block-id=\"5a37899\"><style>.stk-5a37899 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5a37899-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-956f4b1\" data-v=\"4\" data-block-id=\"956f4b1\"><style>@media screen and (min-width:690px){.stk-956f4b1 {flex:var(--stk-flex-grow, 1) 1 calc(30.599999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-956f4b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-956f4b1-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0980e67\" data-block-id=\"0980e67\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0980e67-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c09deba\" data-v=\"4\" data-block-id=\"c09deba\"><style>.stk-c09deba {margin-right:12px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c09deba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c09deba-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-c4b67e7\" data-block-id=\"c4b67e7\"><style>.stk-c4b67e7 {margin-bottom:0px !important;}.stk-c4b67e7 .stk-img-wrapper{filter:drop-shadow(6px 6px 6px #abb8c3) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-6px 6px 6px #abb8c3 stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7086\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13.png\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13.png 1024w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-300x300.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-150x150.png 150w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-768x768.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-500x500.png 500w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-600x600.png 600w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_13-100x100.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">A cow looking sheepish<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f6ea0d\" data-v=\"4\" data-block-id=\"1f6ea0d\"><style>@media screen and (min-width:690px){.stk-1f6ea0d {flex:var(--stk-flex-grow, 1) 1 calc(69.4% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f6ea0d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f6ea0d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5233a88\" id=\"livestock-and-let-livestock\" data-block-id=\"5233a88\"><h4 class=\"stk-block-heading__text\">Livestock and Let Livestock<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Inevitably there were problems. After all the publicity and hype, the action was quite slow and soon got a bit boring to be honest. The problem lay not with the technology &#8211; which worked perfectly &#8211; but with the cows themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some reason, the cows seemed to sense all this uninvited attention into their personal habits and simply did not play their parts with any kind of speed that would be required to hold the attention of any but the most obsessive of gamblers. It looked like the cows were constipated, which was not a problem that could be solved easily. You just can\u2019t trust nature when you need it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the general public signed up and placed their bets, but soon thought the whole thing was udder nonsense and rapidly returned to their usual sources of entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, Intertops had not bet the farm on this venture. The whole investment was not exactly chicken feed but wasn\u2019t cow feed either. Nevertheless, the publicity Intertops gained from this mad cow venture re-enforced Intertops\u2019 household name and was worth pure gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well deserved pat on the back to the Intertops team!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-button root-eb-button-9hebr  root-eb-button-ypp7u\"><div class=\"eb-parent-wrapper eb-parent-eb-button-ypp7u \"><div class=\"eb-button-wrapper eb-button-alignment eb-button-ypp7u\"><div class=\"eb-button\"><div class=\"eb-button-inner-wrapper \"><a class=\"eb-button-anchor  \" href=\"https:\/\/crownstar.com\/crownstar\/\" rel=\"noopener\">Home<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-76dbfae\" data-v=\"4\" data-block-id=\"76dbfae\"><style>@media screen and (min-width:690px){.stk-76dbfae {flex:var(--stk-flex-grow, 1) 1 calc(2.2000000000000144% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-76dbfae-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-76dbfae-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Article 16 Intertops&#8217; Greatest Marketing Campaign &#8211; Moolette! by Ian Sherrington July 2026 Series &#8211; The Online Gambling Industry Moolette.com was a heap of gold Or&#8230; How Cow Dung Turned Into Pure Marketing Gold! In an earlier article I wrote about an Intertops marketing campaign that focussed on betting on the outcome of a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-7078","page","type-page","status-publish","hentry"],"blocksy_meta":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Article 16 Intertops&#039; Greatest Marketing Campaign - Moolette! by Ian Sherrington July 2026 Series - The Online Gambling Industry Moolette.com was a heap of gold Or... How Cow Dung Turned Into Pure Marketing Gold! 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