{"id":7060,"date":"2026-07-15T10:27:48","date_gmt":"2026-07-15T09:27:48","guid":{"rendered":"https:\/\/crownstar.com\/crownstar\/?p=7060"},"modified":"2026-07-15T10:30:39","modified_gmt":"2026-07-15T09:30:39","slug":"podcast-yellow-media-and-chain-wtf","status":"publish","type":"post","link":"https:\/\/crownstar.com\/crownstar\/podcast-yellow-media-and-chain-wtf\/","title":{"rendered":"Podcast &#8211; Yellow Media and Chain.wtf"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-04d3e34\" data-block-id=\"04d3e34\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-04d3e34-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-507e30f\" data-v=\"4\" data-block-id=\"507e30f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-507e30f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-507e30f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-09f8f28\" data-block-id=\"09f8f28\"><style>.stk-09f8f28 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-09f8f28-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ddcd1b1\" data-v=\"4\" data-block-id=\"ddcd1b1\"><style>@media screen and (min-width:690px){.stk-ddcd1b1 {flex:var(--stk-flex-grow, 1) 1 calc(81.5% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ddcd1b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ddcd1b1-inner-blocks\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-442992b\" data-block-id=\"442992b\"><style>.stk-442992b {margin-bottom:13px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-442992b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4dafa37\" data-v=\"4\" data-block-id=\"4dafa37\"><style>@media screen and (min-width:690px){.stk-4dafa37 {flex:var(--stk-flex-grow, 1) 1 calc(4.699999999999989% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4dafa37-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4dafa37-inner-blocks\">\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd91714\" data-v=\"4\" data-block-id=\"cd91714\"><style>@media screen and (min-width:690px){.stk-cd91714 {flex:var(--stk-flex-grow, 1) 1 calc(38.7% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd91714-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd91714-inner-blocks\">\n<div class=\"wp-block-essential-blocks-advanced-image  root-eb-advanced-image-kehaa\"><div class=\"eb-parent-wrapper eb-parent-eb-advanced-image-kehaa \"><figure class=\"eb-advanced-image-wrapper eb-advanced-image-kehaa no-effect\" data-id=\"eb-advanced-image-kehaa\"><div class=\"eb-image-wrapper\"><div class=\"eb-image-wrapper-inner eb-img-style-square\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media.png\" alt=\"\"\/><\/div><a class=\"eb-image-link\" href=\"https:\/\/www.thegamblingfiles.com\/the-genesis-of-igaming-a-conversation-with-ian-sherrington-rtfm-216\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/div><\/figure><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-521598f\" data-v=\"4\" data-block-id=\"521598f\"><style>@media screen and (min-width:690px){.stk-521598f {flex:var(--stk-flex-grow, 1) 1 calc(52.2% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-521598f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-521598f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-15a3f6b\" data-block-id=\"15a3f6b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-15a3f6b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5fb16ca\" data-v=\"4\" data-block-id=\"5fb16ca\"><style>@media screen and (min-width:690px){.stk-5fb16ca {flex:var(--stk-flex-grow, 1) 1 calc(54.29999999999998% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5fb16ca-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5fb16ca-inner-blocks\">\n<div class=\"wp-block-essential-blocks-advanced-image  root-eb-advanced-image-6z72m\"><div class=\"eb-parent-wrapper eb-parent-eb-advanced-image-6z72m \"><figure class=\"eb-advanced-image-wrapper eb-advanced-image-6z72m no-effect\" data-id=\"eb-advanced-image-6z72m\"><div class=\"eb-image-wrapper\"><div class=\"eb-image-wrapper-inner eb-img-style-square\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_icon.png\" alt=\"\"\/><\/div><\/div><\/figure><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3ab37ed\" data-v=\"4\" data-block-id=\"3ab37ed\"><style>.stk-3ab37ed {align-self:center !important;}@media screen and (min-width:690px){.stk-3ab37ed {flex:var(--stk-flex-grow, 1) 1 calc(45.70000000000002% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ab37ed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ab37ed-inner-blocks\">\n<div class=\"wp-block-essential-blocks-advanced-image  root-eb-advanced-image-2gk0v\"><div class=\"eb-parent-wrapper eb-parent-eb-advanced-image-2gk0v \"><figure class=\"eb-advanced-image-wrapper eb-advanced-image-2gk0v no-effect\" data-id=\"eb-advanced-image-2gk0v\"><div class=\"eb-image-wrapper\"><div class=\"eb-image-wrapper-inner eb-img-style-rounded\"><img decoding=\"async\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/06\/article_15_10.png\" alt=\"\"\/><\/div><\/div><\/figure><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e95120\" id=\"gyneth-mc-allister-mba\" data-block-id=\"1e95120\"><h4 class=\"stk-block-heading__text\">Yellow Media x Chain.wtf Podcast<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e78349b\" id=\"building-trustworthy-on-chain-sportsbooks-latency-liquidity-and-legitimacy\" data-block-id=\"e78349b\"><h5 class=\"stk-block-heading__text\">Building Trustworthy On-Chain Sportsbooks: Latency, Liquidity, and Legitimacy<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I had the opportunity to discuss just how the upcoming Chain.wt sportsbook was going to address the key issues of latency, liquidity and legitimacy on a podcast hosted my the wonderful Shayla Khan of Yellow Media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For background, please refer to my article which I proudly present my opinion on the Future of Sports Betting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the podcast on X here: <a href=\"https:\/\/x.com\/i\/broadcasts\/1PKqrreBkpmGb\" target=\"_blank\" rel=\"noopener\" title=\"Podcast - Building Trustworthy On-Chain Sportsbooks: Latency, Liquidity, and Legitimacy\">Podcast &#8211; Building Trustworthy On-Chain Sportsbooks: Latency, Liquidity, and Legitimacy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you can view the video from my site here below.<\/p>\n\n\n\n<div class=\"wp-block-stackable-video-popup stk-block-video-popup stk-block stk-f314f12\" data-video=\"https:\/\/crownstar.com\/videos\/YM.mp4\" data-block-id=\"f314f12\"><style>.stk-f314f12 {box-shadow:6px 6px 6px 3px #abb8c3 !important;}<\/style><div class=\"stk-block-video-popup__overlay stk-row stk-inner-blocks stk-block-content stk-hover-parent\" aria-label=\"Play Video\" tabindex=\"0\" role=\"button\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-0cbad68\" data-block-id=\"0cbad68\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-0cbad68\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-cbad-68-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-cbad-68-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"play\" class=\"svg-inline--fa fa-play fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d8bf6e5\" data-block-id=\"d8bf6e5\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img fetchpriority=\"high\" decoding=\"async\" class=\"stk-img wp-image-7072\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview.png\" width=\"944\" height=\"662\" srcset=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview.png 944w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview-300x210.png 300w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview-768x539.png 768w, https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview-600x421.png 600w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/span><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-34086cc stk-block-background\" data-v=\"4\" data-block-id=\"34086cc\"><style>.stk-34086cc {background-color:#edf7ff !important;}.stk-34086cc:before{background-color:#edf7ff !important;}@media screen and (min-width:690px){.stk-34086cc {flex:var(--stk-flex-grow, 1) 1 calc(18.5% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-34086cc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-34086cc-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e5d74bb\" id=\"latest-articles\" data-block-id=\"e5d74bb\"><h5 class=\"stk-block-heading__text\">Latest Articles<\/h5><\/div>\n\n\n<div class=\"root-eb-post-grid-4qr9y wp-block-essential-blocks-post-grid\">\n    <div class=\"eb-parent-wrapper eb-parent-eb-post-grid-4qr9y \">\n        <div class=\"eb-post-grid-4qr9y style-1  eb-post-grid-wrapper\"\n            data-id=\"eb-post-grid-4qr9y\"\n            data-querydata=\"{&quot;source&quot;:&quot;post&quot;,&quot;sourceIndex&quot;:0,&quot;rest_base&quot;:&quot;posts&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;author&quot;:&quot;&quot;,&quot;taxonomies&quot;:[],&quot;per_page&quot;:&quot;5&quot;,&quot;offset&quot;:&quot;0&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;include&quot;:&quot;&quot;,&quot;exclude&quot;:&quot;&quot;,&quot;exclude_current&quot;:false,&quot;ignore_sticky_posts&quot;:false,&quot;exclude_password_protected&quot;:false}\"\n            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fa-chevron-right&quot;,&quot;preset&quot;:&quot;style-1&quot;,&quot;defaultFilter&quot;:&quot;all&quot;,&quot;version&quot;:&quot;v2&quot;,&quot;showBlockContent&quot;:true,&quot;showFallbackImg&quot;:false,&quot;fallbackImgUrl&quot;:&quot;&quot;,&quot;showThumbnail&quot;:true,&quot;showTitle&quot;:true,&quot;titleLength&quot;:&quot;&quot;,&quot;titleTag&quot;:&quot;h3&quot;,&quot;showContent&quot;:false,&quot;contentLength&quot;:20,&quot;expansionIndicator&quot;:&quot;...&quot;,&quot;showReadMore&quot;:false,&quot;readmoreText&quot;:&quot;Read More&quot;,&quot;showMeta&quot;:false,&quot;headerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;categories\\&quot;,\\&quot;label\\&quot;:\\&quot;Categories\\&quot;}]&quot;,&quot;footerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;avatar\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Avatar\\&quot;},{\\&quot;value\\&quot;:\\&quot;author\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Name\\&quot;},{\\&quot;value\\&quot;:\\&quot;date\\&quot;,\\&quot;label\\&quot;:\\&quot;Published Date\\&quot;}]&quot;,&quot;authorPrefix&quot;:&quot;by&quot;,&quot;datePrefix&quot;:&quot;on&quot;,&quot;showFeaturedPost&quot;:false,&quot;featuredPostId&quot;:&quot;&quot;,&quot;showFeaturedPostTitle&quot;:true,&quot;showFeaturedPostContent&quot;:false,&quot;showFeaturedPostMeta&quot;:true,&quot;showFeaturedHeaderMeta&quot;:true,&quot;showFeaturedFooterMeta&quot;:true,&quot;featuredMetaItems&quot;:&quot;{}&quot;,&quot;featuredExcerptLength&quot;:10}\">\n\n            \n\n            <div class=\"eb-post-grid-posts-wrapper\"><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7091\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/intertops-greatest-marketing-campaign-moolette\/\">Intertops\u2019 Greatest Marketing Campaign \u2013 Moolette!<\/a>\n                    <img decoding=\"async\" width=\"1282\" height=\"1227\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/article_16_4.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/intertops-greatest-marketing-campaign-moolette\/\" title=\"intertopsgreatestmarketingcampaignmoolette\">Intertops\u2019 Greatest Marketing Campaign \u2013 Moolette!<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7060\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/podcast-yellow-media-and-chain-wtf\/\">Podcast &#8211; Yellow Media and Chain.wtf<\/a>\n                    <img decoding=\"async\" width=\"944\" height=\"662\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/07\/yellow_media_interview.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/podcast-yellow-media-and-chain-wtf\/\" title=\"podcast-yellowmediaandchainwtf\">Podcast &#8211; Yellow Media and Chain.wtf<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7042\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/the-future-of-sports-betting\/\">The Future of Sports Betting<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/06\/article_15_1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-future-of-sports-betting\/\" title=\"thefutureofsportsbetting\">The Future of Sports Betting<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"6965\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/the-three-eras-of-gambling\/\">The Three Eras of Gambling<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/04\/article_14_1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-three-eras-of-gambling\/\" title=\"thethreeerasofgambling\">The Three Eras of Gambling<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"6894\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/crownstar.com\/crownstar\/the-industry-creates-itself\/\">The Industry Creates Itself<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/crownstar.com\/crownstar\/wp-content\/uploads\/sites\/15\/2026\/02\/article_13_1.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/>\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h3 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/crownstar.com\/crownstar\/the-industry-creates-itself\/\" title=\"theindustrycreatesitself\">The Industry Creates Itself<\/a>\n            <\/h3>\n        <\/header><\/div><\/div><\/article><\/div>        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yellow Media x Chain.wtf Podcast Building Trustworthy On-Chain Sportsbooks: Latency, Liquidity, and Legitimacy I had the opportunity to discuss just how the upcoming Chain.wt sportsbook was going to address the key issues of latency, liquidity and legitimacy on a podcast hosted my the wonderful Shayla Khan of Yellow Media. 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